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Innovative’s iEngage Wins Gold at P@SHA ICT Awards 2023 for Transforming ATMs in FinTech

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Innovative Pvt Limited (IPL) has achieved a remarkable feat in the world of financial technology (FinTech) by winning the prestigious Gold Award for their revolutionary creation, iEngage, at the recent Pakistan IT Industry Association’s P@SHA ICT Awards 2023.

iEngage, developed by IPL, is a game-changer in the realm of ATMs and Self-Service Channels. It completely transforms these machines into modern alternatives to traditional bank branches. This innovative solution boasts features like an Enhanced User Interface (UI/UX), Contextual Marketing, and the ability to introduce new transactions on ATMs. iEngage empowers banks to usher in a new era of innovation and customer-centric service through its flexibility and capabilities.

Mr. Naveed Ali Baig, the CEO of Innovative (Pvt) Ltd, expressed his joy at receiving this award and emphasized their commitment to revolutionizing the banking industry in Pakistan and beyond. IPL has been a trailblazer specializing in Self Service Banking Solutions and Currency Technology Solutions since 1987, consistently pushing the boundaries of innovation in the financial technology sector.

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iEngage, IPL’s groundbreaking innovation, transforms the ATM experience with its improved user interface, personalized marketing, and the ability to introduce new types of transactions. Importantly, it seamlessly integrates with existing ATM systems, eliminating the need for costly infrastructure upgrades and system changes.

iEngage enables banks to use customer data for tailored promotions, improve accessibility, and accommodate third-party integrations, making ATMs a versatile solution that caters to a wide range of user preferences.
This recognition at the P@SHA ICT Awards underscores IPL’s dedication to innovation and customer-centered service, heralding a new era of excellence in the world of FinTech.

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